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How to Set Up Your Stan Store: Step-by-Step Instructions

  • Jan 15
  • 3 min read

Updated: Jan 28


Stan Store is an all-in-one platform designed to help creators and fitness professionals sell their offerings directly through their social media. It’s like having a mini online shop linked right in your bio!


With Stan Store, you can:


  • Sell Digital Products: Offer workout guides, meal planners, and eBooks.

  • Host Courses: Create and sell fitness or wellness courses.

  • Book Appointments: Allow clients to schedule personal training sessions or consultations directly.


It’s simple to set up and perfect for keeping all your products, services, and bookings in one easy-to-access link for your followers.


Ready to start? Create your Stan Store, and turn your social media into a sales machine!





How to Set Up Your Stan Store: Step-by-Step Instructions


1. Sign Up for a Stan Account


  • Visit Stan's Website: Go to Stan's website by clicking this link and click on “Sign Up” to create your account.

  • Sign Up: Enter your sign-up details and after registration, you'll receive a confirmation email.

  • You will be prompted to join a 14-day free trial. Join this and if you're not sure about stan store you can easily cancel later.



2. Customize Your Store


  • Profile Information:

    • Navigate to the "My Store" tab on the left-hand side.

    • Click the pencil icon next to your name to edit your profile picture, display name, and bio.

    • Add links to your social media accounts.

    • Save your changes.

  • Themes: Stan offers pre-designed templates, but you can fully customize your store’s appearance. Choose colors, fonts, and layout that match your brand identity.

  • Add Your Logo: Upload your logo to the top of your store to ensure it looks professional and cohesive.


3. Add Products and Services


  • Digital Products:

    • In the "Products" section, select "Add Product."

    • Choose "Digital Download" and upload your file (e.g., eBooks, workout guides).

    • Set a title, description, add at least 3-4 images throughout the description using our product mock up bundle and then set pricing.

    • Save the product.

  • Courses:

    • Select "Add Product" and choose "Course."

    • Input course details, including title, description, and pricing.

    • Upload course materials or provide access links.

    • Save the course.

  • Bookings:

    • Choose "Add Product" and select "Calendar Booking."

    • Integrate your calendar (e.g., Google Calendar) to manage availability.

    • Set session durations, prices, and any necessary intake questions.

    • Save the booking service.


4. Set Up Payment Processing


  • Go to the "Settings" or "Income" tab.

  • Connect your preferred payment method (e.g., Stripe) to receive payments.

  • Follow the prompts to complete the integration.



5. Configure Your Checkout and Shipping


  • Checkout Settings: Customize the checkout process by adding fields for customer details. Stan makes it easy to add upsell or cross-sell options during checkout.

  • Shipping Options: If you sell physical products, configure shipping methods. You can offer flat rate shipping, free shipping, or calculated rates based on weight and destination.



6. Enable Email Marketing and Automations


  • Email Signups: Enable email collection on your store. You can offer a discount or freebie in exchange for customer emails.

  • Automate Emails: Set up email automations for new sign-ups, abandoned carts, and post-purchase follow-ups. You can use Stan’s email templates to send promotions or launch announcements.



7. Publish Your Store


  • Preview Your Store: Before going live, review your store to make sure everything looks perfect. Ensure product images, descriptions, and prices are correct.

  • Publish: Once you're satisfied, hit “Publish” to make your Stan Store live and start selling!



8. Promote Your Store


  • Share Links: Start promoting your Stan Store on social media, your website, or via email newsletters. You can also create ads or partner with influencers to increase visibility.

  • Use DFY Products: If you’re offering DFY products from Fitness Kingdom, such as workout plans or digital meal guides, edit & rebrand these and then post on social media to advertise them.



Pro Tips:


  • Product Images: High-quality images are crucial for online sales. Make sure your products look professional by using well-lit, clear images. Or if your selling digital products make sure the images are well designed and match your brand.

  • Compelling Descriptions: Write detailed and persuasive descriptions that highlight the benefits of your product, especially if you're selling fitness-related items like workout plans or fitness challenges.

  • ChatGPT: Use ChatGPT to write your sales description for your product, Just describe what your product is, all of the different features and then ask ChatGPT to write you a product description.

  • SEO: Use relevant keywords in your product titles and descriptions to make it easier for customers to find your store through search engines.



By following these steps, you’ll have your Stan Store up and running, ready to sell your products and services online. Whether you're selling DFY digital fitness products from Fitness Kingdom or physical goods, Stan offers an easy-to-use platform to help you grow your business and reach your target audience.

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